Performance Marketing Manager (Remote)

We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results.

Requirements

• Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only).
• Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction).
• Strong B2B lead generation experience with measurable pipeline impact.
• Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization.
• Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution.
• Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups.
• Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting).
• Strong ad copywriting skills focused on conversion, testing angles, and audience psychology.
• Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo).
• Funnel marketing and advanced audience segmentation experience.
• Google Ads and/or Meta certifications.
• Experience managing multiple client accounts or large ad portfolios.
• Creative tools proficiency (Canva, Adobe Creative Suite).