We are seeking a Senior Lifecycle Marketing Manager to lead lifecycle marketing strategy and tactics for activating the “marketing managed” segment of customers globally.
Requirements
- 5+ years of experience in managing lifecycle, cross-sell and up-sell programs.
- Strong growth mindset with a focus on actionable strategies at scale
- Ability to both think strategically and execute tactically, with excellent communication and leadership skills.
- Proven track record in delivering long-term customer engagement and lifetime profit growth.
- Strong background in customer conversion, retention and win-back strategies.
- Deep understanding of segmentation and customer lifecycle.
- Expert knowledge working with CRM platforms (eg. Salesforce, Hubspot, etc), marketing automation software (eg Marketo, Pardot, etc) and lifecycle communication platforms (eg Segment, Braze, etc).
- Strong data-driven mentality with the ability to interpret data and identify actionable insights to inform engagement strategies.
- Hands-on marketer with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment with a great attention to detail.
- Thrives in a fast-paced environment with strong bias for action.
- Strong analytical skills to make data-driven decisions for commercial and operational performance.
Benefits
- Committed to providing a diverse and inclusive workplace
- Equal opportunity employer
- Accommodation for individuals with disabilities
To apply for this job please visit www.payoneer.com.
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