Demand Generation Manager, Customers

The Demand Gen Manager, Customer is responsible for developing and executing targeted campaigns that increase account growth, promote expansion opportunities, and support revenue generation within the existing customer base. This role focuses heavily on identifying upsell and cross-sell moments, improving customer awareness of higher-tier offerings, and equipping customers with the insights and value proof needed to expand their relationship with the company.

Requirements

• 3–6 years of experience in customer marketing, lifecycle marketing, demand generation, or revenue-generating customer programs.
• Strong understanding of customer segmentation, buying triggers, and lifecycle behaviors tied to upsell and cross-sell success.
• Demonstrated ability to craft persuasive, value-driven messaging for existing customers.
• Experience partnering with Sales, Account Management, and Customer Success in a revenue-centric environment.
• Analytical mindset with the ability to interpret behavioral signals and campaign data to identify expansion opportunities.
• Experience executing multi-channel campaigns and working with Marketing Operations on workflow setup and measurement.
• Strong project management skills and comfort navigating multiple stakeholders and competing priorities.

Benefits

• Flexible paid time off
• 14 Paid Company Holidays
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• Unlimited infertility coverage benefits through our medical plans
• Additional supplemental health benefits offered to you and your family
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave for birthing and non-birthing parents
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend to be used on wellness or home office equipment