Digital Growth & Analytics Marketing Sr. Director

On Site Full TimeIllinois, United StatesPepsiCo

Role Overview

Reporting to the Global CMO, this role will lead SodaStream’s end-to-end Digital Growth transformation agenda globally — integrating three critical growth engines into one connected operating model.

What You Will Do

Define and lead SodaStream’s global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.

Why It Might Be a Fit

Ideal profile: Digital-native leader from ~$0.5–1B B2C eCommerce-first environment with strong data analytics and digital marketing capabilities and global transformation experience.

Requirements

  • MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field
  • Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics
  • 15–20 years of leadership experience in digital-first, data-led, eCommerce or consumer technology environments
  • Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions
  • Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component
  • Experience in subscription, recurring-revenue, DTC or eCommerce-first business models strongly preferred
  • Strong executive presence with demonstrated ability to influence senior business and functional leaders

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To apply for this job please visit uscareers-pepsico.icims.com.


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