Director, GTM Marketing

Role Overview

The Director, GTM Marketing owns BM&S go-to-market execution across select Pfizer priority U.S. therapeutic areas, helping translate GTM strategy into coordinated marketing campaigns and branded experiences. This role partners closely with product brand marketers, Media, Digital Product Experience (DPX), other CMO cross-functional teams, and agency partners to ensure work is executed with clarity, consistency, and focus on business priorities, customer needs, and operational standards.

What You Will Do

Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs. Develop and own the go-to-market strategy and promotional plans for key Therapeutic Areas. Drive roadmap and promotional plans for key Therapeutic Areas, partnering closely with Product Leads.

Why It Might Be a Fit

The ideal candidate will bring a relentless focus on driving business results through performance-driven upstream and downstream marketing. Executive presence is essential for this role, as the Director will interact with key stakeholders and senior leadership across Pfizer’s business units.

Requirements

• Bachelor’s degree, with a preference for advanced degree
• 8+ years of experience in brand marketing, consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brands
• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
• Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
• Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

Tagged as: Clari