Marketing Manager Consumer (DTC)

Role Overview

The Marketing Manager Consumer (DTC) will drive innovation through expertise in (Pharma-)Consumer-communication and ongoing knowledge development to current trends. The role will analyze the Consumer Journey and barriers around vaccination and health decision-making, and build a knowledge hub based on market research and campaign insights.

What You Will Do

The Marketing Manager Consumer (DTC) will lead from insights a prioritized activation roadmap per indication, build a uniform KPI framework along the entire activation funnel, and implement campaign content per channel.

Why It Might Be a Fit

The ideal candidate will have a track record in consumer campaigns, proven hands-on experience with paid media platforms, and in-depth knowledge of HWG/AMG and MLR-equivalent approval processes in the German healthcare market.

Requirements

• Study (business sciences, natural sciences, etc.)
• At least 2–3 years of professional experience in consumer marketing
• Track record in consumer campaigns
• Proven hands-on experience with paid media platforms (Meta, Google Ads), CMS, and email/marketing automation tools

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Disability insurance
• Retirement plan
• Paid time off
• Holidays
• Flexible work arrangements
• Professional development opportunities