Marketing Manager Performance

Role Overview

Reports to the Marketing Director of the respective TA, responsible for performance-related marketing activities for a brand or portfolio within the TA.

What You Will Do

Develops and maintains KPI frameworks, analyzes business performance reports, and uses advanced marketing analytics methods, including AI-supported evaluations.

Why It Might Be a Fit

Contributes to achieving business goals through data-based analysis and clear recommendations, works closely with other marketing manager specializations.

Requirements

• independent control and further development of performance-related marketing activities
• structured derivation, preparation, and interpretation of relevant performance indicators
• developing and maintaining KPI frameworks for the brand/portfolio
• analyzing business performance reports
• using advanced marketing analytics methods, including AI-supported evaluations