Senior Manager, GTM Marketing

Role Overview

The Senior Manager, GTM Marketing owns go-to-market execution across select Pfizer priority U.S. therapeutic areas, helping translate GTM strategy into coordinated marketing campaigns and branded experiences.

What You Will Do

The role involves driving day-to-day execution across assigned GTM initiatives, aligning cross-functional inputs, timelines, and deliverables to ensure work is executed with clarity, consistency, and focus on business priorities, customer needs, and operational standards.

Why It Might Be a Fit

The ideal candidate will have a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Requirements

• Bachelor’s degree required; advanced degree (MBA, Master’s) preferred.
• A minimum 6+ years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership.
• Industry experience in pharma, healthcare/digital health, or CPG preferred.
• Proven ability to develop and execute integrated marketing strategies in complex organizations.
• Strong strategic thinking and analytical skills; ability to translate insights into actionable plans.
• Experience briefing, developing and launching best-in-class creative concepts
• Experience working with marketing data, from market research to industry insights, and an analytical mindset
• Familiarity with paid, earned, owned and internal media communications channels and activations
• Experience influencing senior stakeholders and managing cross-functional collaboration.
• Familiarity with digital ecosystems, omnichannel marketing, and performance measurement.
• Excellent communication skills and executive presence.
• Financial acumen and ability to manage budgets effectively.
• Agility and adaptability in dynamic business environments.

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage

Tagged as: Clari, Data Analysis