Social Media Operations Manager (Prescription Drugs)

Role Overview

We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives.

What You Will Do

Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).

Why It Might Be a Fit

The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.

Requirements

• 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.
• Proven track record in KOL/KOC management and content creation for medical/health topics.
• Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).
• Deep understanding of social media ecosystems (China + global platforms).
• Strong business sense; ability to balance educational goals with commercial objectives.
• Fluent in analytics tools and compliance workflows.