SVP, Marketing Technology & Customer Lifecycle Strategy

Role Overview

The SVP, Marketing Technology & Customer Lifecycle Strategy will play a leadership role in the next phase of digital transformation of PIMCO’s marketing capabilities, architecting data, technology, analytics, and operating models to understand audiences, make better decisions, and measure commercial impact.

What You Will Do

Key responsibilities include leading customer data transformation, aggregating and connecting first-party engagement data, building segmentation and insight capabilities, developing propensity models, and creating decision intelligence tools.

Why It Might Be a Fit

The ideal candidate will have 15+ years of experience in marketing technology, digital transformation, data, and analytics, with a strong command of customer data architecture, identity resolution, and data quality.

Requirements

• 15 or more years of experience in marketing technology, digital transformation, data, and analytics or related functions
• Significant leadership of enterprise-scale programs and teams
• Strong command of customer data architecture, identity resolution, data quality, consent management, APIs, and integration of CRM, web, marketing automation, and analytics systems
• Applied experience with segmentation, predictive modeling, propensity scoring, experimentation, causal measurement, and ROI analytics
• Ability to translate complex technology and analytic concepts into a prioritized business roadmap and to influence senior Marketing, Product, Distribution, and Technology stakeholders

Benefits

• Dental insurance
• Vision insurance
• Discretionary bonus