Principal Marketing Analyst

We’re looking for a Principal Marketing Analyst to lead the development of a high-impact analytics engine that transforms data into actionable insights to drive scalable growth.

Requirements

• 7+ years of experience in a similar role
• Expertise in one core marketing domain, either Acquisition (Paid Search, Social, SEO) or Retention (CRM, Lifecycle, Churn)
• Experience in marketing budget optimization, including attribution modeling, MMM, and incrementality testing
• Proficiency in building models to tackle business problems, such as LTV modeling, multi-touch attribution, or predictive scoring
• Experience with Python or R for advanced statistical analysis
• Expertise in building insightful data visualisations to enable self-serve, with experience in Tableau or similar
• Ability to simplify complex technical concepts for non-technical marketing partners and senior leadership
• Experience working within a high-growth SaaS or digital business with an understanding of unit economics (CAC, LTV, Payback)
• Strong data modeling skills using SQL, ideally with dbt in a modern data stack
• Experience mentoring or managing junior to mid-level analysts in a fast-paced environment

Benefits

• Flexible hours
• Wellness perks
• SWAG
• Performance-based bonuses
• 28 paid leave days
• Well-being days
• Compassionate leave
• Paternal leave