Director of Demand Generation

Role Overview

Direct the integral demand generation strategy for the Products for Children and Consumption portfolio in Mexico, through the integration of marketing, trade marketing, and commercial execution, to ensure profitable growth, brand positioning, and compliance with commercial and financial objectives.

What You Will Do

Define and direct the brand strategy, portfolio structure, and pricing; define and direct the integral demand generation and market segmentation strategy; manage the P&L and direct the management of results and strategic alliances.

Why It Might Be a Fit

The ideal candidate has 6-7 years of experience in the pharmaceutical industry, mass consumption/OTC, or multinationals/global brands, with expertise in commercial strategy, execution of medical visit plans, and digital marketing.

Requirements

• 6-7 years of experience in the pharmaceutical industry, mass consumption/OTC, or multinationals/global brands
• expertise in commercial strategy, execution of medical visit plans, and digital marketing
• Bachelor’s degree

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development