VP/Director of Technical Product Marketing

We’re seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the Asia-Pacific region from our Singapore office. This role offers the unique opportunity to build and scale product marketing capabilities in one of the world’s fastest-growing digital advertising markets while working with cutting-edge technology that’s transforming the industry.

Requirements

• Define and execute the product marketing strategy for APAC, aligning with global objectives while addressing regional market dynamics
• Develop compelling product positioning and messaging that communicates Pixalate’s unique value across trust and safety, fraud prevention, and compliance solutions
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to APAC markets
• Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
• Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
• Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to APAC markets
• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader
• Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
• Stay ahead of emerging fraud tactics, regulatory changes, and market trends across APAC countries
• Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
• Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations
• Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities
• Support global marketing initiatives while ensuring regional relevance and adaptation
• Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance
• Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
• Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities

Benefits

• Competitive salary
• Outstanding benefits
• Dynamic work environment
• Monthly internet reimbursement
• Casual, remote work environment
• Hybrid, flexible hours
• Opportunity for advancement
• Fun annual team events