Marketing Automation Specialist

Role Overview

PlanetArt is looking for a Marketing Automation Specialist to manage data, segmentation, and automated marketing campaigns that drive engagement, nurture leads, and support revenue growth. This is a remote, work-from-home position.

What You Will Do

Operate consumer marketing automation platforms, support migration of triggered email programs, build and launch new trigger campaigns, report on key metrics, and ensure all sends are compliant with data privacy laws.

Why It Might Be a Fit

The ideal candidate is highly organized, process-driven, and detail-oriented, with advanced written and verbal English skills, and experience working independently in a remote environment.

Requirements

• 1+ year of hands-on Braze email marketing experience
• 3+ years of experience in BtoC email marketing, lifecycle marketing, CRM, or marketing automation platform
• Strong experience with triggered/lifecycle marketing, dynamic content, and links using Liquid scripting
• Expertise in creating responsive, cross-client compatible emails using HTML and inline CSS
• Strong command of segmentation using Boolean logic
• Ability to debug HTML code, Liquid script, and segmentation logic
• Experience with creating deeplinks into mobile apps using MMP tools
• Comfortable building and applying reusable templates and universal content in Braze
• Strong email QA/testing skills, including trigger validation, deep link testing, and responsive rendering checks

Benefits

• Paid Time Off
• Paid US Holidays