Digital Marketing Officer

Role Overview

The Digital Marketing Officer assists the Digital Marketing Manager in developing, executing, tracking, analyzing, and optimizing integrated digital marketing campaigns that support customer acquisition, engagement, lead generation, and business growth.

What You Will Do

Manage paid media campaigns, email marketing programs, CRM-driven marketing automation workflows, influencer marketing initiatives, and digital performance reporting across both B2B and B2C audiences.

Why It Might Be a Fit

The role requires a strong working knowledge of CRM and marketing automation platforms, experience in planning and executing email marketing campaigns, and proficiency in digital marketing analytics and reporting tools.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Advertising, Communications, Digital Marketing, or a related field.
• At least 2 to 4 years of experience in digital marketing, marketing automation, or performance marketing.
• Proven experience in planning and executing email marketing campaigns and automated customer journeys for both B2B and B2C audiences.
• Strong working knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Brevo, Marketo, Mailchimp, or similar systems.
• Experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising channels.
• Experience in influencer marketing, including influencer sourcing, campaign management, content coordination, performance tracking, and stakeholder management.
• Strong understanding of lead generation, lead nurturing, customer lifecycle marketing, and conversion optimization.
• Proficiency in digital marketing analytics and reporting tools such as Google Analytics, Google Tag Manager, Looker Studio, or equivalent platforms.
• Knowledge of audience segmentation, customer data management, and campaign performance measurement.
• Familiarity with SEO, content marketing, and website optimization principles is an advantage.
• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, project management, and stakeholder management skills.
• Detail-oriented, proactive, collaborative, and able to manage multiple projects in a fast-paced environment.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays