Business Analytics Lead – Marketing & Customer Analytics

Role Overview

The Business Analytics Lead will develop, implement, and optimize PNC’s shopping strategy and advance the Next Best Action Marketing strategy within its broader customer interaction strategy. This role will shape analytical direction, improve decisioning effectiveness, and translate insights into practical strategies that enhance customer relevance, business performance, and execution consistency.

What You Will Do

Develop and implement strategies for shopping placement, experience design, governance, orchestration, testing, measurement, and optimization. Stabilize and enhance the Next Best Action marketing ecosystem through improved data quality, marketing treatments and intents, decisioning, transparency, reporting, and measurement.

Why It Might Be a Fit

The ideal candidate will have 5+ years of progressive experience in marketing, customer, channel, or decision analytics, preferably in financial services, with demonstrated ownership of complex analytical problems and measurable business outcomes.

Requirements

• 5+ years of progressive experience in marketing, customer, channel, or decision analytics, preferably in financial services
• Strong analytical and problem-solving skills
• Experience designing, executing, and interpreting tests and experiments
• Proficiency with SQL and experience using analytical tools to query, transform, analyze, and visualize data
• Experience developing measurement frameworks, performance reporting, and analytical insights
• Ability to assess marketing placement decisioning strategies, business rules, and customer context
• Knowledge of customer journey orchestration, decision management, and next-best-action concepts

Benefits

• Medical/prescription drug coverage
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match
• Pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance
• Robust wellness program with financial incentives
• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 9 occasional absence days each year
• Between 15 to 25 vacation days each year
• Years of service

Tagged as: Data Visualization, SQL