Role Overview
We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV. This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.
What You Will Do
Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what’s happening across paid media.
Why It Might Be a Fit
This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.
Requirements
- 4+ years of experience in marketing or media analytics
- Strong SQL skills
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting
- Experience with Google Tag Manager and/or Hightouch
- Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus
Benefits
- Generous health benefits
- Unlimited paid time off
- Flexible remote and onsite work
- Fully paid parental leave
- Equity
- Financial wellness
- Extra work/life benefits
To apply for this job please visit point.com.
Follow us on social media