Founding Head of Brand Marketing, Silvie

Role Overview

The Founding Head of Brand Marketing will own the brand outright, defining what it stands for, how it looks, and who carries it. The role involves building the affiliate program, shaping distribution and go-to-market strategy, and sitting at the leadership table.

What You Will Do

The responsibilities include defining the brand, launching Silvie, building the affiliate program, and understanding the customer. The role also involves creating a deep understanding of the adult child who buys Silvie for a parent and what moves them.

Why It Might Be a Fit

The ideal candidate has taste, has built a brand that people show off, and knows how to reach the right people. They want to define a category, not compete in one.

Requirements

• taste
• brand building experience
• ability to reach the right people
• desire to define a category

Benefits

• sensor for parents
• seat at the leadership table
• fair pay
• equity
• hybrid work arrangement
• health, dental, and vision benefits