Marketing Director

The Marketing Director is responsible for the Company’s marketing and communications strategies, as well as overall branding and image through the managing of annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analyzing the market and competitors to increase the overall brand awareness.

Requirements

• Lead the management of marketing activities
• Evaluate and develop all the marketing strategies and plans
• Responsible to approve and implement the most effective marketing strategies
• Responsible for market research, monitoring and analysis of market trends
• Develop market communication strategies as well as sales and marketing budgets
• Identify short-term and long-term marketing plans and ensures the execution of the plans per the overall Company’s strategies
• Increase market share by developing marketing plans and programs for each product by directing all product research and developments
• Maintain relations with customers by organizing and developing specific customer relations programs
• Ensure Company presence at events, promotions, conventions, trade associations and seminars
• Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
• Influence present and future products by determining and evaluating current and future market trends
• Review and analyze sales performances against programs, quotes and plans to determine effectiveness
• Develop and manage sales/marketing operating budgets
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long term market share
• Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
• Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
• Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions
• Direct staffing, training, and performance evaluations to develop and control sales and marketing programs