Digital Marketing Strategist

Role Overview

The Director, Digital Marketing Strategist will lead the digital marketing strategy and operating model across Praxis’ Developmental and Epileptic Encephalopathy (DEE) and Movement Disorder portfolios. This leader will define the digital vision, channel roadmap, and priorities across the portfolio and partner closely with functional marketing leaders to ensure digital capabilities are built and deployed in service of brand and business objectives.

What You Will Do

Lead the portfolio digital marketing strategy and channel roadmap across DEE and Movement Disorder, establishing priorities, sequencing investments, and defining the capabilities needed to support near- and long-term business objectives. Partner with functional marketing leaders to translate brand strategy into digital priorities, ensuring website, digital media, CRM, and marketing technology initiatives are aligned to audience needs, brand objectives, and the broader commercial strategy.

Why It Might Be a Fit

The ideal candidate will have significant experience leading digital marketing strategy within pharmaceutical, biotechnology, healthcare, or another highly regulated environment. Experience in CNS, rare disease, and large market is strongly preferred.

Requirements

• Bachelor’s degree required; advanced degree in marketing, business, technology, or a related field is a plus.
• Significant experience leading digital marketing strategy within pharmaceutical, biotechnology, healthcare, or another highly regulated environment.
• Experience in CNS, rare disease, and large market is strongly preferred.
• Demonstrated experience developing portfolio-level digital strategies and translating them into channel roadmaps, investment priorities, and execution plans.
• Deep understanding of digital marketing ecosystems, including websites, digital media, CRM, marketing technology, data, analytics, and agency models.
• Experience partnering effectively with business, technology, commercial operations, and external agency teams to deliver complex digital initiatives.
• Strong strategic and operational leadership skills, with the ability to move fluidly between long-term capability building and near-term execution.
• Proven ability to lead through influence, align senior stakeholders, and create clarity across complex cross-functional environments.
• Strong commercial judgment and customer orientation, with an ability to connect digital activity to meaningful business and customer outcomes.
• Demonstrated ability to build processes, capabilities, and teams in a rapidly evolving environment.
• Exceptional communication skills, with the ability to simplify complex digital and technology concepts for diverse stakeholders.
• Entrepreneurial mindset, high ownership, and comfort operating with ambiguity and urgency.

Benefits

• 99% of the premium paid for medical, dental, and vision plans
• Company-paid life insurance
• AD&D
• Disability benefits
• Voluntary plans to personalize coverage
• Matching dollar-for-dollar up to 6% on eligible 401(k) contributions
• Long-term stock incentives
• ESPP
• Discretionary quarterly bonus
• Extremely flexible wellness benefit
• Generous PTO
• Paid holidays
• Company-wide shutdowns