Role Overview
The Growth Specialist will own auto insurance paid acquisition on Credible’s Israel-based paid marketing team, starting with SEM and expanding into paid social and emerging formats.
What You Will Do
Responsibilities include campaign ownership, geo and state-level strategy, quote funnel optimization, competitive auction management, channel expansion, performance analysis, and compliance-aware execution.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience running paid media for U.S. auto insurance, with a strong background in Google Ads, Meta Ads, and TikTok Ads, as well as lead-gen economics and technical skills.
Requirements
- 5+ years of experience running paid media for U.S. auto insurance
- 3+ years of hands-on Google Ads experience in a performance/direct-response environment
- Experience running Meta Ads / TikTok Ads campaigns
- Lead-gen economics knowledge
- Technical skills: Smart Bidding, keyword match types, Quality Score levers, search term analysis, geo targeting, and campaign structure best practices
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off
- Flexible work arrangements
- Professional development opportunities
To apply for this job please visit job-boards.greenhouse.io.
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