We are seeking a dynamic and strategic Product Marketing Manager to support our go-to-market efforts and drive customer-facing marketing initiatives.
Requirements
- Craft clear, compelling product positioning and messaging focused on customer value, differentiation, and business impact.
- Demonstrate deep understanding of target audiences, use cases, and client pain points.
- Conduct market, customer, and competitor research to inform positioning, messaging, and GTM strategy.
- Create and maintain core product marketing assets including sales decks, one-pagers, brochures, web content, videos, and digital storytelling assets.
- Leverage AI tools and marketing technologies to accelerate content development, improve messaging consistency, and enhance creative output quality.
- Develop customer stories, case studies, testimonial content, and product demos to highlight solution impact.
- Collaborate with campaign and demand generation teams on integrated go-to-market (GTM) plans.
- Support product launches and releases with coordinated messaging, enablement materials, and multi-channel activation.
- Share product news and enhancements through email and website updates.
- Ensure consistent messaging across all customer touchpoints, from sales tools to marketing campaigns and digital channels.
- Partner closely with Sales Enablement to ensure messaging, tools, and content are aligned to seller needs and optimized based on field feedback.
- Support strategic sales opportunities and proposals for high-value clients with tailored messaging and asset development.
- Limited travel to meetings and events.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Relocation Assistance
To apply for this job please visit jobs.dayforcehcm.com.

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