Role Overview
We are seeking a hands-on Demand Generation Manager to support growth within the automotive industry. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives.
What You Will Do
Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads, webinars, events and any new trending channels and content syndication to engage target accounts and personas. Track, analyze, and optimize campaign performance against KPIs (MQLs, SQLs, pipeline influenced, CAC/ROAS where applicable).
Why It Might Be a Fit
The ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation.
Requirements
- 3–6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus)
- German professional level
- Proven experience executing multi-channel campaigns and optimizing with data
- Practical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting
- Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes
- Strong project management skills
- Marketing automation + CRM familiarity; dashboards/analytics experience
Benefits
- Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
To apply for this job please visit ptc.wd1.myworkdayjobs.com.
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