Senior Marketing Manager

Role Overview

The Senior Manager Marketing, Run / Train leads North America category marketing for Running and Training within the Sport Category team. Reporting to the Teamhead Marketing, Sport Category, this role translates global and regional category direction, consumer insights, and business priorities into integrated seasonal plans that build performance credibility, strengthen consumer relevance, and drive commercial impact.

What You Will Do

Lead annual and seasonal marketing planning for Running and Training, aligned with category strategy, consumer priorities, product launches, and commercial objectives. Translate global direction into relevant North America plans, briefs, launch strategies, activation priorities, channel guidance, and success measures.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role, with strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Sports Management, or a related field
• 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role
• Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics
• Proven success developing and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels
• Experience leading complex cross-functional initiatives, agencies, budgets, timelines, and multiple concurrent workstreams
• Demonstrated ability to influence stakeholders across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams
• Strong strategic thinking, project leadership, communication, presentation, and executive-ready storytelling skills
• Analytical mindset with the ability to translate consumer, category, marketplace, and campaign performance data into clear actions and recommendations

Benefits

• Bonus
• Benefits
• Dental insurance
• Vision insurance
• Paid holidays