Demand Generation Director

Role Overview

The Director of Demand Generation will own the pipeline engine behind Qevlar AI’s story, building a systematic, increasingly inbound-led source of pipeline. The role requires treating the shift to AI-driven research as central to the strategy, not an afterthought.

What You Will Do

The Director will own the pipeline number, build a signal-based demand engine, and shift the pipeline mix toward inbound over time. They will also own website conversion, AI discoverability, and account-based marketing programs.

Why It Might Be a Fit

The role requires experience running demand generation or growth marketing in B2B, ideally with some exposure to enterprise or security software. The Director will work on meaningful problems with real-world impact in cybersecurity, shaping the future of a product already making noise in AI + security circles.

Requirements

• Experience running demand generation or growth marketing in B2B, ideally with some exposure to enterprise or security software
• A track record of shifting pipeline mix toward inbound and improving website-sourced demand through SEO, CRO, and organic content
• Demonstrated use of AI and signal-based tools in demand gen (intent data, ABM/enrichment platforms, conversational website tools, AI content and workflow tools)
• Working understanding of how AI/LLM discoverability works and how buyers now research through AI assistants and AI overviews
• Deep expertise in marketing automation and CRM, with experience managing or evolving a martech stack rather than just using whatever’s already in place
• Comfort owning and defending metrics like CAC, pipeline coverage, and marketing-sourced revenue in front of leadership or a board
• Experience managing agencies or external vendors and holding them to real performance standards
• Comfort operating in an early-stage environment with limited existing infrastructure, building process and systems as you go rather than inheriting them

Benefits

• Opportunity for equity and early ownership
• Flexible work arrangement (work from home or join colleagues in NYC)
• Company culture that values autonomy and creativity