Manager, New Product GTM Strategy

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Manager, New Product GTM Strategy. Could It Be You?

The Manager, Growth Marketing will be instrumental in identifying, testing, and scaling new marketing initiatives to drive business growth. This role requires a highly analytical and experimental mindset, with a focus on continuous learning and optimization. The ideal candidate will be adept at exploring untapped market potential, developing hypotheses, executing tests, and leveraging data to scale successful strategies.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Identify and own go-to-market strategies to address emerging market trends, customer segments, and the launch of new products, services or features for Questrade.
• Analyze test results, extract actionable insights, and make data-driven decisions on campaign optimization and scaling.
• Collaborate with cross-functional teams (e.g., marketing, product, analytics, engineering) to implement and scale successful growth initiatives.
• Develop and manage budgets and timelines for growth-focused projects.
• Monitor key performance indicators (KPIs) to track the impact of growth initiatives and identify areas for improvement.
• Document and share learnings from both successful and unsuccessful experiments to build a culture of continuous improvement.
• Stay informed about the latest growth marketing strategies, tools, and best practices.
• Explore and evaluate new marketing technologies and platforms to enhance growth capabilities.

So are YOU our next Manager, New Product GTM Strategy? You are if you…

• Have a bachelor’s degree in marketing, business, or a related field.
• Have 8+ years of experience in a marketing role with a strong focus on growth, experimentation, and data analysis.
• Have a proven track record of identifying and scaling successful growth initiatives that have driven measurable results.
• Have a deep understanding of A/B testing methodologies and statistical analysis.
• Have strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Have experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and CRM platforms.
• Have excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Have strong written and verbal communication skills, with the ability to present findings and recommendations clearly and concisely.
• Are proactive and results-oriented with a passion for continuous learning and experimentation.
• Have the ability to thrive in a fast-paced and dynamic environment.

Additional Kudos If You…

• Experience working in an agile marketing environment is a plus.

Additional Information…

• Please note this role will be required to be in office 3 days a week

Sounds like you? Click below to apply!

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.