Product Marketing Manager

Role Overview

As a Product Marketing Manager at Rakuten International, you will shape how Rakuten Rewards tells its consumer story to drive product adoption, clarity, and trust. You will own how Rakuten Rewards’ Refer-a-Friend (RAF) program is positioned, discovered, and shared by our members.

What You Will Do

You will partner closely with Product, Brand, Analytics, CRM/Lifecycle, Organic and Paid Social, and internal media teams to shape the strategy, messaging, and go-to-market approach for RAF across the full member journey. You will define the messaging hierarchy across our surfaces, conduct UX audits, and develop a Paid Incentive Strategy.

Why It Might Be a Fit

This role requires a unique blend of marketing expertise, business acumen, and relationship management skills. You will increase RAF program awareness and successful referrals that result in first-time purchases (FTBs), and create and implement strategic recommendations and tactics to ensure RAF continues to efficiently deliver new members and first-time purchases.

Requirements

• Bachelor’s degree
• 4–7 years of experience in product marketing, brand marketing, or growth at a consumer tech company
• Experience owning messaging, GTM, and engagement across multiple platforms (web, app, email, extension), with a proven track record
• Thrive in fast-paced, ambiguous environments with high ownership
• Experience running campaigns that improved activation, retention, or feature adoption
• A sharp writer who can translate complex features and ideas into intuitive, engaging messaging
• Comfortable operating across strategy and execution, equally energized by guiding design and copywriting in creative assets as well as conversion optimization
• Thinks in systems, building repeatable assets and frameworks, not just one-offs
• Fluent in testing, iteration, and learning from performance of campaigns and promotions

Benefits

• Discretionary bonus
• Health insurance
• Vision insurance
• Dental insurance
• 401k matching
• PTO
• Volunteer Time Off (VTO)

Tagged as: Clari