Manager, Digital Growth – Performance

Role Overview

The Manager, Digital Growth – Performance is responsible for developing and executing strategies that drive ticket sales, revenue, lead generation, and fan growth across digital and traditional channels.

What You Will Do

Manage paid media strategy and execution across Meta, Google, and other digital channels, ensuring campaigns are aligned to ticket sales, revenue, lead generation, and broader business objectives.

Why It Might Be a Fit

The ideal candidate understands that great performance marketing is not simply about optimizing campaigns—it is about understanding what is driving the business and using those insights to make smarter decisions.

Requirements

• Paid media strategy and execution across Meta, Google, and other digital channels
• Media planning and budget allocation across digital and traditional channels
• Google performance strategy, including Search keyword analysis, query/intent insights, campaign structure, PMAX optimization, audience strategy, and ongoing opportunities to improve efficiency and capture demand
• Performance analysis and reporting, building clear views of spend, sales, revenue, CAC, ROAS, ATP, volume, and other KPIs
• Connecting media performance to ticketing outcomes, analyzing campaign, match, audience, geography, channel, and creative-level performance to understand what is actually driving sales and revenue

Benefits

• Medical and dental insurance
• 401(k) plan
• Flexible spending accounts
• Tuition reimbursement
• Life insurance
• Health and wellness benefits
• Paid time-off program