Senior Specialist Product Marketing

Role Overview

Develop convincing marketing strategies from customer needs, product strengths, and market opportunities. Translate complex products and solutions into clear stories for various target groups.

What You Will Do

Positioning and storytelling, creative campaigns, go-to-market and market launch, market and target group analysis, enablement materials, success measurement and optimization.

Why It Might Be a Fit

Experience in developing positioning, benefit promises, campaigns, or go-to-market concepts, secure handling of market and target group analyses, very good knowledge of German and English.

Requirements

• Completed studies in marketing, communication, economics, product management, or a related field
• Several years of experience in (technical) product marketing, strategic or brand marketing, or in a comparable function, ideally in the industry or technology field
• Experience in developing positioning, benefit promises, campaigns, or go-to-market concepts
• Secure handling of market and target group analyses and derivation of concrete measures from data
• Experience in working with interdisciplinary teams and stakeholders, as well as a structured, independent working style
• Very good knowledge of German and English

Benefits

• Flexible working hours
• 30 days of vacation per year
• Vacation and Christmas pay
• Fahrradleasing over CompanyBike
• IT-hardware leasing
• Corporate benefits
• Access to LinkedIn Learning and e-learning platform
• Occupational pension and time value account