Marketing Manager

Role Overview

The Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion.

What You Will Do

Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.

Why It Might Be a Fit

The role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer’s voice to inform our Insight programs.

Requirements

• At least 8-10 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.
• Experience in market analysis, campaign management, and strategic planning
• Exceptional understanding of marketing principles and audience growth strategies.
• Proficient in establishing market size and identifying growth opportunities.
• Skilled in relationship management with external stakeholders.
• Solid experience in sales alignment and account-based marketing.
• Exceptional communication and analytical skills.

Benefits

• Comprehensive Health Insurance
• Enhanced Health Insurance Options
• Group Life Insurance
• Group Accident Insurance
• Flexible Working Arrangement
• Employee Assistance Program
• Medical Screening
• Modern Family Benefits
• Long-Service Awards
• New Baby Gift
• Various Paid Time Off