Paid Media Buyer (Meta-First Performance Marketing)

Role Overview

This is a focused, outcome-driven position where you’ll own campaign execution across Meta, TikTok, and CTV, lead testing strategy, and use real purchase-level attribution to maximize ad spend efficiency.

What You Will Do

You’ll be responsible for campaign architecture, audience targeting, budget allocation, and cross-platform performance optimization, as well as taking the lead on strategic campaign execution, dynamic media support, attribution guardianship, creative performance analysis, and testing & optimization.

Why It Might Be a Fit

This role is a great fit for someone who is a Meta-First Media Specialist, a Multi-Brand Operator, and an Attribution-Driven Marketer, with 2-3+ years of experience in paid media, performance marketing, or e-commerce campaign management.

Requirements

• Meta Ads Manager experience
• TikTok Ads and CTV platform familiarity
• Ability to handle 5-10 concurrent accounts or localized market campaigns
• Understanding of first-party attribution and ability to optimize using it
• 2-3+ years of experience in paid media, performance marketing, or e-commerce campaign management
• High-accountability and ability to manage priorities asynchronously

Benefits

• Part-time engagement (~20 hrs/week)
• Clear path to expand scope and hours as managed spend grows
• Respect for expertise and focus on business objectives
• Strong culture of partnering with top Filipino professionals for long-term team expansion
• Career transformation and high-level portfolio variety
• Freedom to lead paid media strategy