Senior Product Marketing Engineer | Automotive System Power (ASP) | China

Role Overview

Drive product strategy, demand creation, customer engagement, positioning, and growth for the Automotive System Power portfolio in China.

What You Will Do

Define and execute the China product and market strategy across PMIC, eFuse, High Side Switch, and Automotive BMS portfolios, and lead product-marketing engagement with automotive OEMs, Tier 1s, ecosystem partners, and distribution channels in China.

Why It Might Be a Fit

The ideal candidate will have strong knowledge of China automotive OEMs, Tier 1s, competitors, decision processes, and ecosystem relationships, and be able to influence technical and commercial stakeholders and convert application needs into product and business priorities.

Requirements

• BSEE or related technical degree
• 10+ years in semiconductor product marketing, technical marketing, or product management
• Automotive semiconductor experience, including OEM/Tier 1 development, qualification, and design-in cycles
• Strong PMIC knowledge for SoCs, MCUs, or MPUs, including power architecture, regulation, sequencing, monitoring, diagnostics, protection, and system tradeoffs
• Working knowledge of automotive IPDs, including eFuses and high-side switches, for protected power distribution and load control
• Understanding of automotive battery-management applications and the ability to position BMS solutions at system level
• Knowledge of functional safety and automotive quality expectations, including ISO 26262, ASIL concepts, and AEC-Q100
• Proven success launching semiconductor products, generating design-ins, building pipelines, and delivering revenue growth
• Strong knowledge of China automotive OEMs, Tier 1s, competitors, decision processes, and ecosystem relationships
• Ability to influence technical and commercial stakeholders and convert application needs into product and business priorities
• Fluent Mandarin and strong business English, with concise and persuasive communication skills

Benefits

• Competitive benefits package
• Dental insurance
• Vision insurance
• PTO
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays