Senior Marketing Operations Manager

Role Overview

The Senior Marketing Operations Manager is a highly collaborative and analytical problem solver who develops and implements creative solutions to operational challenges. As a key member of the Marketing Operations team, you will enable the global Marketing and Sales organizations through scalable processes, trusted data, efficient technology, and operational excellence.

What You Will Do

Lead the strategy, administration, optimization, and governance of marketing systems, lead management processes, marketing databases, automation frameworks, and reporting infrastructure that support scalable demand generation and pipeline growth. Monitor, analyze, and provide insights into funnel performance, marketing contribution to pipeline, customer acquisition, buying group engagement, contact acquisition, database health, campaign effectiveness, and overall marketing performance.

Why It Might Be a Fit

The ideal candidate combines strong technical expertise with analytical thinking and a continuous improvement mindset. They are passionate about operational excellence, data integrity, workflow automation, and leveraging emerging technologies to improve marketing performance, increase scalability, and drive measurable business outcomes.

Requirements

• Bachelor’s degree in Business, Marketing, related field, or equivalent experience
• 7+ years of professional experience in marketing operations in a B2B SaaS environment
• Advanced HubSpot administration experience
• Deep understanding of lead lifecycle management, lead scoring, routing, and funnel optimization
• Experience managing marketing automation platforms and supporting complex marketing technology ecosystems
• Strong background in data governance, database management, and enrichment strategies
• Experience building workflows, automation, and scalable operational processes
• Experience working within Salesforce environments and partnering closely with Sales Operations and Salesforce Administration teams to support lead-to-account processes, routing, data integrity, and CRM optimization
• Strong analytical and reporting skills with the ability to translate data into business insights
• Experience supporting account-based marketing and buying group initiatives
• Strong project management, documentation, and organizational skills
• Excellent communication and cross-functional collaboration skills

Benefits

• Paid Time Off
• Flexible PTO for salary paid employees
• Hourly employees accrue PTO based on tenure & receive 5 sick days annually
• 10 company paid holidays plus 4 “Extended Company Holidays”
• Multiple medical and dental plan options, plus 100% company paid vision coverage
• 401k available through Fidelity
• Paid Parental Leave for all eligible employees as of day 1 of employment
• Employer paid short and long term disability and life insurance
• Critical Illness, Accident & Hospital Indemnity insurance
• Employee Assistance Program (EAP)
• PerkSpot: Employee discount program
• Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships
• Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health
• Omada: Virtual prevention and physical therapy program
• Ladder: Supplemental life insurance
• SoFi: Financial wellbeing platform with 1:1 advice
• Fetch: Pet insurance discount program
• Spring Health for Guardian: Virtual mental health support
• XP Health for Guardian: Virtual eyewear platform
• Rate.com: Mortgage services discount program