Manager, Marketing Communications, LAC

Role Overview

The Manager, Marketing Communications is responsible for supporting the development and execution of integrated communication strategies that strengthen brand awareness, engagement, and relevance with consumers. This role manages marketing communications initiatives across multiple channels, partnering closely with cross-functional teams, agencies, and other stakeholders to bring brand strategies and campaigns to life.

What You Will Do

The Manager oversees a broad portfolio of communications initiatives, including brand-building campaigns, product launches, promotional initiatives, social media, and licensing partnerships. The role provides regional coordination and guidance to local markets, helping them adapt plans to their consumers and business needs while protecting Burger King’s brand standards.

Why It Might Be a Fit

Success requires strong organization, creative judgment, and the ability to lead and influence stakeholders across markets and functions, including franchisees. The ideal candidate brings a strong understanding of Latin American consumers and culture, and consistently contributes new ideas and market perspectives to the region.

Requirements

• Bachelor’s degree in marketing, Communications, Advertising, Business, or a related field.
• 2–4 years of relevant experience in marketing, brand communications, licensing or partnerships.
• Experience supporting the development and execution of integrated marketing campaigns across multiple communication channels.
• Experience working with creative, media, or other external agency partners preferred.
• Strong understanding of branding, social media, and consumer engagement principles.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong analytical and problem-solving skills
• Strong understanding of Latin American consumers and cultural dynamics; experience working across LAC markets preferred.
• Excellent written and verbal communication skills with strong attention to detail.
• Demonstrated ability to collaborate effectively across functions and influence internal and external stakeholders.
• Strong creative judgment and ability to balance brand consistency with evolving consumer and business needs.

Benefits

• Comprehensive global paid parental leave program
• Free telemedicine and mental wellness support
• Dental insurance
• Vision insurance
• Other benefits focused on physical, mental and financial wellness