We are seeking a Demand Generation Manager to own and execute the demand generation strategy for RethinkCare’s mid-market and enterprise segments, with a focus on K-12 education and public-sector or institutional sales environments. The ideal candidate will have 5–8 years of progressive experience in B2B demand generation and a proven track record of delivering measurable revenue impact in a SaaS company.
Requirements
- 5–8 years of progressive experience in B2B demand generation, with experience in K-12 education or similarly complex public-sector or institutional sales environments
- Proven track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a SaaS company
- Hands-on experience developing and executing ABM, intent-based, event, and thought-leadership playbooks targeting K-12 buying committees with multiple stakeholders
- AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude, ChatGPT, or similar) to accelerate marketing execution, content production, and decision-making
- Proficiency with ZoomInfo/Clay for data enrichment, personalization, and workflow automation
- Strong command of funnel math, conversion rates, deal velocity, and leading indicators in environments with longer sales cycles tied to annual district budget and procurement cycles
- Hands-on experience with HubSpot, Salesforce, ZoomInfo, 6sense, and Google/LinkedIn/Meta ad platforms
- Experience working cross-functionally with shared services (content, creative, marketing ops) and external agency relationships for paid media and SEO/AEO
- Experience in partner marketing, including building co-marketing programs, driving adoption through channel partners, and measuring partner engagement and performance
- Analytical rigor with the ability to go beyond reporting, interpreting data to surface insights, diagnose root causes, and build actionable plans
- Strong written and verbal communication skills, with the ability to present campaign performance and pipeline health to leadership
Benefits
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing
To apply for this job please visit rethink.applytojob.com.
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