Senior CRM Manager

Role Overview

The Senior CRM Manager will actively shape the CRM landscape of PENNY, independent planning, implementation, and control of PENNY CRM activities as well as projects in direct cooperation with the jö Bonus Club and the internal specialist departments.

What You Will Do

The Senior CRM Manager will steer CRM campaigns and measures based on various customer clusters, data models, and analytical CRM methods, create CRM business cases, plan and distribute CRM budgets, and implement CRM actions.

Why It Might Be a Fit

The ideal candidate will have long-term professional experience in the CRM area, analytical thinking, high numerical affinity, and accuracy, as well as a structured and self-employed working style.

Requirements

• Completed studies with a focus on CRM, marketing, and/or successfully completed commercial or business administration training
• Long-term professional experience in the CRM area
• Ability to steer topics on a senior level with sovereignty
• Experience in the further development of digital CRM campaigns
• Proficient handling of MS Office (especially with PowerPoint and Excel)
• Analytical thinking, high numerical affinity, and accuracy
• Structured and self-employed working style as well as developed organizational talent
• High level of commitment, reliability, flexibility, and resilience
• Language skills: German and English: B2 (secure oral and written communication in the working day)

Benefits

• Market-conform, attractive, and performance-based gross annual salary of 43,000 euros
• Employee discounts on purchases and travel
• Good accessibility and parking spaces on site
• Numerous training and development opportunities within the group (5% of working time for self-organized further education)
• Family-friendly corporate culture with flexible working hours and home office (telework) taking into account your individual needs

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