Marketing Director

Ripjar is seeking a Marketing Director to lead and scale their global marketing strategy, developing a comprehensive plan to drive demand and deliver measurable growth across all channels. The role requires a strategic and hands-on leader who can combine creativity with commercial insight to build a brand that resonates with customers and delivers sustainable growth.

Requirements

• Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
• Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition.
• Implement performance-driven, data-backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account-based marketing (ABM), and marketing automation.
• Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data-backed decision-making and pipeline forecasting.
• Lead the strategic adoption and integration of AI across marketing strategy, campaign planning, and execution to improve targeting, personalization, content generation, performance analytics, and overall marketing efficiency.
• Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
• Work closely with sales leadership to create a seamless marketing-to-sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
• Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
• Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
• Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.

Benefits

• Up to £80,000 salary
• 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown
• Fully remote working
• 35 hour working week
• Flexible working hours
• Private Family Healthcare
• Life Assurance
• Pension salary sacrifice
• Employee Assistance Programme
• Company contributions to your pension
• Enhanced maternity/paternity pay
• The latest tech including a top of the range MacBook Pro
• Well-stocked pantry with food, snacks and drinks