Rocket Lawyer is seeking a Director of Performance Marketing to lead a growing team and acquire customers through various marketing channels. The role will play a critical role in owning business KPIs and developing strategic roadmaps.
Requirements
- 8-10 years experience leading paid digital advertising
- At least 4 years managing SEM with a deep understanding of search bidding strategies including tCPA and tROAS
- At least 3 years experience managing app marketing
- 4-6 years of people management experience
- Excellent leadership skills with the confidence to lead, manage and engage team members
- Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis
- Advanced proficiency with Excel
- Excellent in-depth knowledge in Google Ads, Microsoft Ads, Facebook Business Manager, Google Analytics, Mobile MMP attribution measurement partner, etc.
Benefits
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
To apply for this job please visit job-boards.greenhouse.io.
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