Director of Product Marketing

Role Overview

The Director of Product Marketing will lead the Core and Field Product Marketing teams, establishing clear ownership, priorities, and standards for impact. They will build a continuous market intelligence system using customer and prospect calls, win-loss analysis, and competitive research. The Director will define and maintain ROLLER’s segmentation, ideal customer profiles, and competitive landscape.

What You Will Do

The Director will lead go-to-market and adoption strategy for new products and capabilities, ensuring launches generate pipeline, support sales conversion, drive product adoption, and deliver measurable commercial outcomes. They will also measure PMM impact through pipeline creation and influence, launch performance, win rates, product adoption, and revenue outcomes.

Why It Might Be a Fit

The ideal candidate will have deep product marketing expertise, experience leading and developing high-performing core and Field Product Marketing teams, and a strong instinct to stay close to the market and product. They will also have a track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact.

Requirements

• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption
• Experience leading and developing high-performing core and Field Product Marketing teams
• A strong instinct to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls
• Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis
• Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions
• Strong understanding of the new product introduction process and the role Product Marketing should play from discovery and validation through launch and post-launch learning
• A track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact
• Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives
• Strong commercial judgment and a clear understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions
• Exceptional product demonstration skills, with the ability to translate complex capabilities into clear, compelling demos that show customer value and business impact
• The ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing through evidence, clarity, and credibility
• Strong analytical curiosity, operating discipline, and the confidence to challenge assumptions when market evidence points in a different direction

Benefits

• Competitive compensation and benefits
• Real career growth and opportunities
• Great Place to Work certified across multiple regions
• Top 5% of sales organisations to work for on RepVue
• Progression driven by impact and capability, not tenure
• Strong performance recognised and rewarded

Tagged as: Clari