Marketing Automation Specialist

Role Overview

The Marketing Automation Specialist will partner closely with Regional Marketing Teams, Digital Operations, Creative, and Content teams to build and deploy scalable, high-performing campaigns that deliver exceptional customer experiences and measurable business outcomes.

What You Will Do

Build, execute, and maintain marketing automation campaigns, develop responsive email communications, leverage Marketo capabilities, and monitor campaign performance to provide recommendations for optimization.

Why It Might Be a Fit

The ideal candidate combines strong Marketo expertise with hands-on campaign execution, process optimization, data management, and a passion for improving marketing operations.

Requirements

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field
• 4–6 years of experience in marketing automation, email marketing, or digital campaign execution
• Hands-on experience with Adobe Marketo Engage (required)
• Experience integrating Marketo with CRM platforms such as Salesforce is preferred
• Working knowledge of HTML and CSS for email development; JavaScript knowledge is a plus
• Understanding of lead management, segmentation, customer journeys, nurture programs, and marketing automation best practices
• Experience with landing pages, forms, email testing, and campaign QA
• Familiarity with analytics and reporting tools to measure campaign performance

Benefits

• High-quality, error-free campaign execution delivered on schedule
• Efficient use of Marketo to streamline campaign delivery and improve scalability
• Strong collaboration across Marketing, Sales, Creative, and Digital teams
• Continuous improvement of marketing processes, templates, and automation capabilities
• Measurable improvements in campaign engagement, lead generation, and operational efficiency