Senior Specialist, Marketing Automation

Role Overview

As a Senior Specialist, Marketing Automation, you will be responsible for connecting lifecycle strategy to client growth by building journeys across email and text message and guiding the decisions behind them. You will lead projects from discovery to launch, build multi-channel journeys, and analyse engagement and commercial KPIs to find and make improvements.

What You Will Do

You will own end-to-end projects, build journey building, optimise journeys, provide client advisory, and apply creative and communication standards to every touchpoint.

Why It Might Be a Fit

You will be a good fit if you have ESP expertise, lead journey experience, data and personalisation experience, tech stack knowledge, analysis and advice skills, and client experience.

Requirements

• ESP expertise: Hands-on experience building and QA’ing journeys in platforms like e.g. Klaviyo & Bloomreach, including flow logic, payloads and event triggers.
• Lead journeys: Experience building lead journeys on external lead sources, and capturing, maximising and reporting on leads.
• Data and personalisation: Practical work with zero-party data architecture, dynamic segmentation and lifecycle personalisation.
• Tech stack: Knowledge of how marketing automation connects to e-commerce platforms such as Shopify, CRMs and customer data platforms.
• Analysis and advice: The ability to analyse engagement, behaviour and commercial KPIs and turn them into clear recommendations for client stakeholders.
• Client experience: Proven experience taking the lead in the room, coming across as the professional authority on marketing automation.

Benefits

• Skilled colleagues
• Top-tier clients
• Growth journey
• International environment
• Career acceleration
• Continuous development