Senior Manager – B2B CRM & Marketing Automation

Role Overview

Seeking a strategic, data-driven Senior Manager of B2B CRM & Marketing Automation to lead the evolution of digital customer engagement, marketing automation, and lead management capabilities.

What You Will Do

Develop scalable customer journeys, improve engagement, strengthen marketing-to-sales connectivity, and deliver measurable business impact.

Why It Might Be a Fit

Ideal candidate combines strategic thinking with strong operational expertise and understands how digital experiences work together to attract prospects, capture demand, and generate pipeline.

Requirements

• 8+ years of experience across B2B marketing, CRM, lifecycle marketing, marketing automation, demand generation, digital marketing, or related disciplines
• Demonstrated experience developing customer journeys and marketing programs that contribute to lead generation, pipeline, and revenue growth
• Strong understanding of complex B2B buying journeys, demand generation, lead management, sales funnels, and digital conversion
• Experience with enterprise CRM and marketing automation platforms and familiarity with the broader marketing technology ecosystem
• Understanding of digital experience fundamentals including landing pages, conversion optimization, web journeys, forms, content strategy, digital media, and UX principles
• Strong understanding of segmentation, lead scoring, nurture strategy, personalization, campaign orchestration, and funnel measurement
• Experience partnering closely with B2B sales organizations and translating marketing engagement and behavioral signals into actionable sales opportunities
• Demonstrated ability to use analytics and customer insights to identify opportunities and improve marketing performance
• Experience managing agencies, technology vendors, contracts, scopes of work, and budgets
• Team player and ability to collaborate with cross-functional stakeholders for best outcomes
• Demonstrated ability to independently manage complex programs involving multiple stakeholders, dependencies, and priorities
• Strong executive communication, stakeholder management, problem-solving, and cross-functional leadership skills
• Proficient in Excel, PowerPoint, and Tableau
• High ability to develop an analysis, interpretation, and presentation

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance
• Paid Time Off
• Student Loan Program
• Wellness Incentives
• MBO bonus compensation

Tagged as: Data Analysis, Excel, Lead Scoring, Tableau