Sr. Brand Manager, Corporate Marketing

On Site Full TimePlano, Texas, United StatesSamsung Electronics

Role Overview

This Sr. Brand Manager will play a pivotal role in shaping the Samsung cross-product experience for diverse customers across product categories and touchpoints. The ideal candidate will sit at the intersection of Brand and CX, reporting to the Marketing Director.

What You Will Do

The primary focus will be on understanding the intersection points of our product portfolio and coming up with different creative lifestyle scenarios to ensure a seamless and engaging user experience across touchpoints (Marketing campaigns, App, S.com, Retail, CRM) for our customers.

Why It Might Be a Fit

The successful candidate will have a strong brand marketing fundamentals, creative mindset, and understanding of IoT, connectivity technologies, and user experience design principles. They will be able to lead the ideation, development, and launch of new connected experiences that enhance user engagement and satisfaction.

Requirements

  • Bachelor’s Degree with 8+ years total experience or Master’s Degree with 6+ years of experience
  • Demonstrated UX/UI/Interaction Design experience
  • Strong brand marketing fundamentals
  • Creative mindset and track record of developing new ideas that engage and delight the consumer and shopper
  • Understanding of IoT, connectivity technologies, and user experience design principles
  • Eye for good design, not just aesthetics but usability
  • Strong understanding of UX/UI principles, specializing in user-centered design
  • Keen interest in lifestyle trends and smart home technology
  • Basic proficiency in design and prototyping tools (e.g. Sketch, Figma, Adobe XD)
  • Adobe Creative Suite (Specifically Illustrator, Photoshop)
  • Strong empathy for consumers & what interests them in their everyday lives
  • Fluent in all aspects of brand strategy and end-to-end customer experience
  • Successfully led or helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics
  • Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion
  • Strong communication and collaboration skills

Benefits

  • Medical
  • Dental
  • Vision
  • Life Insurance
  • 401(k)
  • Employee Purchase Program
  • Tuition Assistance (after 12 months)
  • Paid Time Off
  • Student Loan Program (after 12 months)
  • Wellness Incentives

To apply for this job please visit sec.wd3.myworkdayjobs.com.

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