Section Manager/Manager, Marketing Analytics & CRM

Role Overview

We are looking for a Section Manager, Marketing Analytics & CRM to lead our data, insights, and CRM capabilities. This role combines hands-on analytics with team management, owning how we track, measure, understand, and optimise the full customer lifecycle.

What You Will Do

In this role, you will play a critical role in shaping how we acquire, engage and retain customers, powered by strong data foundations and actionable insights. You will own the overall marketing analytics strategy, drive deep-dive analysis, and guide decision-making through clear, insight-led recommendations.

Why It Might Be a Fit

This role requires a data-driven marketer who can connect insights to strategy, and strategy to execution across CRM and performance channels. You will lead a team and manage stakeholders, requiring strong stakeholder management and ability to operate at both strategic and hands-on levels.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Engineering, or related field
• 9-11 years of experience in marketing analytics, CRM, or digital performance roles
• Proven experience managing or mentoring a team (especially CRM)
• Strong expertise in analytics tools (e.g. GA4), dashboarding (Power BI/Tableau), and SQL
• Deep understanding of CRM/lifecycle marketing and performance marketing metrics
• Understanding of ad platforms, tagging standards, UTMs, floodlights/pixels, etc.
• Familiarity with CRM platforms (e.g. Salesforce Marketing Cloud, Insider, etc.)
• Strong stakeholder management and ability to operate at both strategic and hands-on levels
• Strong analytical thinking and excellent problem-solving ability
• Excellent attention to detail and commitment to data integrity