Role Overview
Join a purpose-driven winning team, committed to results, in an inclusive and high-performing culture. The Digital Sales Growth Manager is responsible for designing, implementing, and optimizing digital sales campaigns and growth loops that drive the customer lifecycle (acquisition, onboarding, engagement, retention).
What You Will Do
Design and execute digital sales strategies and growth loops to drive customer acquisition, activation, engagement, and retention. Optimize digital funnels and journeys, identifying friction points and opportunities to improve conversion and user experience.
Why It Might Be a Fit
Collaborate with Marketing, Product, and Segments to develop campaigns, messages, onboarding strategies, loyalty, and cross-selling based on data. Proficiency in analytics tools and customer engagement.
Requirements
- 2-4 years of experience in digital growth, performance marketing, or product-based growth
- Solid understanding of growth loops, customer journeys, campaigns, and digital funnel optimization
- Experience in A/B testing, cohort analysis, and customer segmentation
- Proficiency in analytics tools (e.g., PowerBI, Mixpanel, Amplitude, Google Analytics)
- Familiarity with marketing automation platforms and customer engagement
- Excellent problem-solving and communication skills
- Bachelor’s degree in Marketing, Business, Data Analysis, or related fields
- Experience in financial institutions is highly valued
- Proficiency in Spanish and ability to use English in experiment documentation and collaboration
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Life insurance
- Disability insurance
- Retirement plan
- Paid time off
- Paid holidays
- Flexible work arrangements
- Professional development opportunities
To apply for this job please visit jobs.scotiabank.com.
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