Digital Marketing Specialist, Email

Role Overview

The Digital Marketing Specialist, Email is responsible for coordinating, executing, and optimizing digital nurture and email marketing programs that support business objectives and customer engagement. The role manages the day-to-day delivery of email marketing campaigns and automated nurture activities, ensuring content is tailored for digital channels and aligned with brand and communication standards.

What You Will Do

Plan and execute email and nurture marketing activities, including webinar and event emails, product releases, and client communications. Leverage marketing automation technology (Marketo) to build, review, approve and report on email activity. Partner with Field Marketing and other internal teams to coordinate email, paid media, SMS and nurture activities while contributing to the email marketing calendar. Present findings to stakeholders and provide actionable recommendations to improve results.

Why It Might Be a Fit

You have 3-4 years minimum experience in email marketing and a Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field. Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, or Mailchimp is required. Hands-on experience in Marketo is considered an asset.

Requirements

• 3-4 years minimum experience in email marketing
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field
• Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, or Mailchimp