Director, Customer Excellence Product Marketing

Hybrid Full TimeSanta Clara, California, United StatesServiceNow

Role Overview

You thrive at the intersection of strategy, storytelling, and systems. You can translate a complex business challenge into a compelling market narrative, align diverse stakeholders around a common vision, and build the operating model required to scale impact. You enjoy bringing clarity to ambiguity, creating structure where none exists, and leveraging AI and automation to work smarter.

What You Will Do

As Director, Customer Excellence Product Marketing, you will lead the market narrative and positioning strategy for the Customer Excellence portfolio, develop differentiated value propositions, messaging frameworks, and competitive positioning strategies, and build and maintain the market narrative explaining why Impact and Expert Services matter.

Why It Might Be a Fit

If you are energized by building new capabilities, influencing senior leaders without direct authority, and creating repeatable systems that scale impact far beyond your own individual contribution, this role was built for you.

Requirements

  • 10+ years of experience in Product Marketing, Solution Marketing, Product Strategy, Go-to-Market, or related enterprise technology roles.
  • Proven experience developing positioning, messaging, and go-to-market strategies for complex enterprise offerings.
  • Experience influencing senior executives and leading strategic initiatives in highly matrixed organizations.
  • Experience partnering across Product, Sales, Services, Customer Success, and Marketing organizations.
  • Experience building or establishing new capabilities, operating models, or programs from the ground up.

Benefits

  • Health plans, including flexible spending accounts
  • 401(k) Plan with company match
  • ESPP
  • Matching donations
  • Flexible time away plan
  • Family leave programs

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