VP Marketing – Shark Beauty

Role Overview

Shark Beauty is rewriting the rules of a category that has long been defined by heritage brands and incremental innovation. We are building Shark Beauty and wellness into a destination brand: one that earns a place in consumers’ daily rituals, commands attention at retail, and travels into new categories and geographies.

What You Will Do

Build the category, define the vision, lead the story, drive demand, run the business of marketing, be the cross-functional glue, stay obsessed with the consumer, optimize, pivot, grow, own channelization, take the brand global, activate everywhere, and be the brand’s voice internally.

Why It Might Be a Fit

A passionate, authoritative, and commercial leader who is creative without being precious, and decisive without being rigid. You hold a high bar, build teams people want to join, and make the case for bold ideas with evidence and conviction.

Requirements

• 12+ years of progressive brand marketing experience, with 5+ years in senior leadership
• Beauty, personal care, wellness, or premium consumer products experience strongly preferred
• A proven record of building or scaling brands, with measurable growth in revenue, share, or consumer engagement
• Fluency in both sides of the brain: you can sit in a creative review and a P&L review and add value in each
• Demonstrated success launching products, entering new categories, and expanding brands into international markets
• Experience building channel-specific strategies across DTC, e-commerce, and omnichannel retail
• Strong command of full-funnel and performance marketing, retail marketing, and modern digital and social ecosystems
• Executive presence, with the ability to influence senior stakeholders, align cross-functional teams, and inspire a team
• Strong analytical skills and comfort with data, consumer research, and marketing measurement
• Bachelor’s degree required; MBA a plus

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts

Tagged as: Data Analysis, Financial Modeling