Role Overview
The Demand Generation Manager will lead the strategy, development, and execution of full-funnel marketing programs to drive engagement, pipeline growth, and revenue within the higher education vertical. This role will translate SHI’s broader Public Sector campaigns into targeted, higher education-specific engagement strategies.
What You Will Do
Develop and execute full-funnel demand generation campaigns, integrate campaigns across digital marketing, content, events, and account-based marketing initiatives, and drive measurable impact throughout the customer lifecycle.
Why It Might Be a Fit
The successful candidate will have a strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles, and will be able to thrive in a fast-paced, collaborative environment with multiple stakeholders.
Requirements
- Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles
- Proven ability to execute integrated, multi-touch marketing campaigns across digital, content, and event channels
- Strong event planning and execution capabilities, including tradeshows and field marketing events
- Demonstrated ability to collaborate effectively across sales, partner marketing, creative, and cross-functional teams
- Data-driven mindset with the ability to measure campaign performance, analyze results, and evaluate return on investment (ROI)
- Strong communication, positioning, and messaging development skills tailored to higher education audiences
- Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders
- Strategic planning, campaign orchestration, and account-based marketing capabilities
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401K
- Flexible spending
To apply for this job please visit shi.wd12.myworkdayjobs.com.
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