Senior Director – GTM & Marketing Strategy

Role Overview

The Sr. Director – GTM & Marketing Strategy is a senior strategic leader responsible for shaping and driving go-to-market and marketing strategies that accelerate revenue growth. This role sets the vision for evaluating and prioritizing marketing programs and transformation initiatives, ensuring alignment to enterprise objectives and long-term growth plans.

What You Will Do

Define and lead the strategic vision for GTM and marketing programs, establish a cohesive, multi-year roadmap aligned to revenue growth and business priorities. Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.

Why It Might Be a Fit

The ideal candidate brings deep expertise in GTM strategy, marketing planning, and transformation leadership, with the ability to translate complex market signals and business priorities into actionable, high-impact strategies.

Requirements

• Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes.
• Advanced ability to synthesize complex data into actionable insights and executive-level recommendations.
• Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks.
• Deep understanding of market dynamics, customer segmentation, and competitive positioning.
• Proven ability to lead large-scale, cross-functional initiatives and transformation programs.
• Completed Bachelor’s degree or equivalent relevant experience required
• 8-10 years of experience in Marketing, Communications, or a relevant functional area
• Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs
• Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
• Experience in demand generation and optimizing marketing investment strategies
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies
• Ability to travel to SHI, Partner, and Customer Events
• Ability to travel 25%

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401K
• Flexible spending

Tagged as: Attribution Modeling